I was trying to think of a clever way of getting to my point. But I couldn't think of one.
So this is it: the more 'avant-garde' defines a community the less accessible it becomes.
'Innovative' doesn't have to mean weird. Being the R&D of a movement doesn't mean that what we create is unintelligible to the people in our community. When something doesn't communicate, we can't just celebrate that what we created was so 'cutting edge' that people didn't even get it. People have to understand what we're doing, not to make them happy but so that we can lead where they were made to go.
Everything that happens on stage has to communicate. Avant-garde has a place, but it can't be center stage for very long, because avant-garde wasn't made to lead.
It's the icing, but it's not the cake.
Unless we process people along the way. We can be the most innovative, creative, and-- yes-- avant-garde community in the world...
But we have to take our community with us.
We have to explain to them what we're doing and why. We have to do it over and over and over again until they get it. And once they get it, we have to explain it again so that they don't forget.
Why? Because that's what someone, somewhere did for us.
...and because that's what leaders do.
Posted on Tue, May 13, 2008