the founder of Novus Global, a tribe of elite executive coaches who work with Fortune 500 Companies, Professional Athletes, World Renowned Artists and Multimillionaire Business Leaders to create lives, teams and companies that go beyond high performance. He is also the cofounder of The Apprenticeship Program, a 9-month executive coaching certification that trains individuals to develop coaching practices that serve high performing leaders. His first book, “Spark: Transform Your World One Small Risk at a Time” is available wherever books are sold. Jason lives in Los Angeles, CA.


“I cannot speak highly enough about Jason’s incredible ability to unearth the potential in others.”


“Passionate and energetic! Jason’s impact lasted long after we had our session.”




While Novus Global serves thousands of clients annually, Jason chooses to work with less than 10 clients a year. Jason’s work with clients is tailored to each individual/team/company around Novus Global’s patented GO/LIVE method of coaching geared towards exponential impact and profound personal fulfillment. His coaching is not for everyone. With rare exception, Jason works with those who have already experienced a great deal of success and are longing to grow themselves and their teams past previous definitions of high performance. His clients are committed to grow not only in their leadership but also their legacy with a deep yearning to make a positive, global, multi-generational impact both relationally and financially. To take the next step in exploring if this kind of coaching is your next investment, click the button below.

Work With Jason

Annual Coaching Agreement: $200,000 – $2,000,000
1 year coaching contract

6 Month Coaching Agreement: $100,000 — $1,000,000
6 month coaching contract

Warning: this kind of coaching isn’t for everyone. People with certain psychological challenges, limited emotional maturity or arrogance will not resonate with this work.

Here’s how to know if working with Jason isn’t for you:

  • If you think it’s the coach’s job to tell you what to do
  • If you’re doing this because someone else is paying for it and you don’t want to look bad by turning it down
  • If you’re committed to being defensive during feedback
  • If you blame your problems on external circumstances
  • If you don’t want to get clear on what you want out of the coaching
  • If you do not want to have a vision that requires you to grow to accomplish it
  • If you are unwilling to be vulnerable and explore your weaknesses
  • If you are not open to new ways of looking at a situation that you’re currently sure you’re right about
  • If you are unwilling to experiment with new behaviors
  • If you are unwilling to stay with new behaviors
  • If you’re not willing to suffer for the results you want to create
  • If you’re not excited about exploring generosity or leaving a positive impact in the world

Coaching can help overcome most these challenges, if the client is willing.

What clients are saying:

Jason and the Novus team are spectacular. It’s no coincidence that in my first year working with Jason, we had our most successful year ever. Profit jumped by over 50%. But more than just improved business performance, Jason cares (loves actually) and he has had a huge impact on me personally. Jason is brilliant (one of the sharpest minds I know) and wise beyond his years, I’ve been so impressed with Novus that we’ve extended our relationship and now all of my directors are in coaching with them.

– Steven Anson, CEO of Vortala

The work that I have done with Jason has allowed me to become a new person in my thoughts and actions.  I have recognized patterns in my career and in my home life that were not resourceful and I have now pivoted into new thinking and actions.  This has made me a much stronger leader who now empowers people and allows me to move my company to much bigger targets than we have ever imagined.  I have exposed Jason and the Novus Global team to my leadership team and they are craving more.  They are now moving to bring maximum value for my company like I have never seen before.  I am grateful to Jason for his passion for me and my company.

Bill Foy, SVP of Denso

I was searching for the means to grow personally and pass that on to our associates. After listening to Jason speak at a conference, I knew Novus Global was the organization to help me do that. The entire team has grown as a result and we’re achieving outcomes I wouldn’t have considered possible in such a short time span. The work has been exceedingly transformative, exciting and challenging at the same time. Becoming a powerful coach and helping my team grow has been immensely rewarding.

– Tony Verplank, CEO of Shape Plastics

“We have been working with Jason Jaggard and the Novus Global team for five years.  He has been an integral part of changing the mindset of our entire organization. Virtually every person in our company has had the chance to be coached by, or participate in a seminar led by, Jason and his team. We consider Jason’s team an integral part of our success and a very positive influence on the continued development of our leaders and associates.”

– Pete Ruppert, CEO of Fusion Education Group


“It’s no coincidence that in my first year working with Jason, we had our most successful year ever.”


“The entire team has grown as a result and we’re achieving outcomes I wouldn’t have considered possible in such a short time span.”



With a passion for challenging companies and individuals to explore what they’re capable of, Jason has worked with a variety of organizations across the country such as NBC Universal, Chick-Fil-A, Disney Animation Studios, United Way Worldwide, Starbucks, as well as universities and faith-based organizations throughout the United States, Australia, Canada and South Africa. His work has been featured by The Huffington Post, Entertainment Weekly, Perez Hilton and The Wrap.


The single best staff development in the past 9 years. A huge thanks to Jason Jaggard!”


“We invited Jason to speak to our entire university… They loved his inspiring style and challenging message.”



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