the founder of Novus Global, a tribe of elite executive coaches who work with Fortune 500 Companies, Professional Athletes, World Renowned Artists and Multimillionaire Business Leaders to create lives, teams and companies that go beyond high performance. He is also the cofounder of The Apprenticeship Program, a 9-month executive coaching certification that trains individuals to develop coaching practices that serve high performing leaders. His first book, “Spark: Transform Your World One Small Risk at a Time” is available wherever books are sold. Jason lives in Los Angeles, CA.


“I cannot speak highly enough about Jason’s incredible ability to unearth the potential in others.”


“Passionate and energetic! Jason’s impact lasted long after we had our session.”



While Novus Global serves thousands of clients annually, Jason chooses to work with less than 10 clients a year. Jason’s work with clients is tailored to each individual/team/company around Novus Global’s patented GO/LIVE method of coaching geared towards exponential impact and profound personal fulfillment. With rare exception, Jason works with those who have already experienced a great deal of success and are longing to grow themselves and their teams past previous definitions of high performance. His clients are committed to grow not only in their leadership but also their legacy with a deep yearning to make a positive, global, multigenerational impact both relationally and financially. To take the next step in exploring if this kind of coaching is your next investment, click the button below.

Work With Jason

Warning: this kind of coaching isn’t for everyone. People with certain psychological challenges, limited emotional maturity or arrogance will not resonate with this work.

Here’s how to know if working with Jason isn’t for you:

  • If you think it’s the coach’s job to tell you what to do
  • If you’re doing this because someone else is paying for it and you don’t want to look bad by turning it down
  • If you’re committed to being defensive during feedback
  • If you blame your problems on external circumstances
  • If you don’t want to get clear on what you want out of the coaching
  • If you do not want to have a vision that requires you to grow to accomplish it
  • If you are unwilling to be vulnerable and explore your weaknesses
  • If you are not open to new ways of looking at a situation that you’re currently sure you’re right about
  • If you are unwilling to experiment with new behaviors
  • If you are unwilling to stay with new behaviors
  • If you’re not willing to suffer for the results you want to create
  • If you’re not excited about exploring generosity or leaving a positive impact in the world

Coaching can help overcome most these challenges, if the client is willing.

Executive Coaching

Jason’s Executive Coaching, unlike Deep Coaching, touches on some internal beliefs leaders have with themselves but focuses predominantly on goals, vision, clarity, actions and creating results not possible without the support of a coach. This tends to be great for fast results.

6 Months: $55k
– Three 50 minute calls a month
– 18 sessions
– All via phone or video conference
– 2.5+ hours per month

9 Months: $75k
– Three 50 minute calls a month
– 27 sessions
– All via phone or video conference
– 2.5 hours per month
– ½ Immersion Day

12 Months: $90k
– Three 50 minute calls a month
– 36 sessions
– All via phone or video conference
– 2.5+ hours per month
– 1 Immersion Day

Deep Coaching

Jason’s Deep Coaching dives into the roots and behaviors of leaders and teams in order to consciously redesign them to produce superior results in both impact and fulfillment. This coaching takes longer than typical executive coaching, but the results are deeper and more enduring. Not for the faint of heart.

The Session: $15,000
– 3 hours “be with”
– In person anywhere in the world

The Season: $55,000
– 12 hours total
– Approximately 8 sessions
– Approximately twice a month
– Approximately 3 to 4 months
– 4 in person sessions anywhere in the world
– The other 4 are digital

The Standard: $100,000
– 24 hours total (including immersion day)
– Approximately 16 sessions
– Approximately twice a month
– 9 to 10 months
– 8 in person sessions anywhere in the world
– The rest is digital
– 1 day immersion  in person with client / family / team (6+ hours)

The Double Standard: $200,000
(Only 2 per year – 1 Current Opening Available)
– 48 hours
– Approximately 24 sessions
– 12 to 14 months
– 14 sessions in person anywhere in the world
– The rest is digital
– 2 day immersion for client/family/team (6+ hours each)

The Summit: $500,000
(Only 1 Per Year – Next Opening Available: July 2021)
– 100 hours
– 50 sessions
– 12 to 14 months
– All coaching is in person
– I fly to you or you fly to me
– Coaching can be with client or client’s family/team
– 4 Full Day Immersions for client/family/team (6+ hours each)

The One Seven Club: $1M
(Only 1 Per Year – Next Opening Available: March 2022)
– On Inquiry Basis Only

What Clients Are Saying:
“As President and CEO of $3B+ real estate company, I’d had some experience with executive coaches but had never been thrilled with the results.  I felt the company (and I) needed something more.  I asked around, and the CEO of one of our partners told me about his coach and the amazing work they were doing, both for his company and for him personally.  He introduced me to Jason, and now we’ve been working together for several years.  We’ve  had the Novus Global team coach our senior executives and provide seminars for the company at large. The results speak for themselves – our operating profit is up 30% over the last two years, we’ve  received industry recognitions, design awards and doubled our pipeline of new deals.  Beyond the financial success, Jason and his team have helped us explore a more interesting and important question: what are we capable of? (Hint: It’s way more than you currently imagine).

– Daniel Moore, CEO of The Rockefeller Group, New York City

“I am beyond grateful for the guidance I receive from my executive coach, Jason Jaggard. His coaching literally changed my life. I would never have launched Tiicker if he hadn’t pushed me to act on my vision – Tiicker would have remained just another idea in my head. Jason has helped me become a better leader and has put me on the incredible path of being able to oversee multiple companies simultaneously by trusting in my team and meeting the commitments I make to myself. Coaching and mentoring are critically important. The value of a coach is undeniable in business just as it is for professional athletes.”

– Jeff Lambert, Founder of Lambert PR, Founder and CEO of Tiicker, Cofounder of EQUALSIGN and Americantbreathe.com

“Jason and the Novus team are spectacular. It’s no coincidence that in my first year working with Jason, we had our most successful year ever. Profit jumped by over 50%. But more than just improved business performance, Jason cares (loves actually) and he has had a huge impact on me personally. Jason is brilliant (one of the sharpest minds I know) and wise beyond his years, I’ve been so impressed with Novus that we’ve extended our relationship and now all of my directors are in coaching with them.”

– Steven Anson, CEO of Vortala, Australia

“The work that I have done with Jason has allowed me to become a new person in my thoughts and actions. I have recognized patterns in my career and in my home life that were not resourceful and I have now pivoted into new thinking and actions. This has made me a much stronger leader who now empowers people and allows me to move my company to much bigger targets than we have ever imagined. I have exposed Jason and the Novus Global team to my leadership team and they are craving more. They are now moving to bring maximum value for my company like I have never seen before. I am grateful to Jason for his passion for me and my company.”

– Bill Foy, then SVP of DENSO, now Head of Global Automotive for Amazon Web Services, Seattle

“I was searching for the means to grow personally and pass that on to our associates. After listening to Jason speak at a conference, I knew Novus Global was the organization to help me do that. The entire team has grown as a result and we’re achieving outcomes I wouldn’t have considered possible in such a short time span. The work has been exceedingly transformative, exciting and challenging at the same time. Becoming a powerful coach and helping my team grow has been immensely rewarding.”

– Tony Verplank, CEO of Pliant Plastics, Grand Rapids

“We have been working with Jason Jaggard and the Novus Global team for six years. He has been an integral part of changing the mindset of our entire organization. Virtually every person in our company has had the chance to be coached by, or participate in a seminar led by, Jason and his team. We consider Jason’s team an integral part of our success and a very positive influence on the continued development of our leaders and associates.”

– Pete Ruppert, CEO of Fusion Education Group, Grand Rapids

“I consider myself a high performance leader. I played professional football. I run an award-winning company with over 60 locations nation-wide. I get things done. When I met Jason, though, I realized that I had been ignoring the voice inside of me that said I was capable of more. I had already met Jason when he coached our president of D1 and I loved the results that came from that. And then Jason had come with his team into D1 and I had seen him at other events and I wondered what might happen if I let someone like him into my life. After 6 months of coaching I can honestly say the results have been life-changing. The way I see myself, my family, my team have changed. It’s changed how I lead, I’m more focused, I dream bigger and my team is accomplishing more than ever before. Simply put: the results I’m getting are an absolute bargain for the investment (and Jason is not cheap). Thank you, Jason, for your investment in me.”

– Will Bartholomew, Former Professional Athlete and CEO of D1 Sports, Nashville

“We absolutely loved working with Jason and the team of coaches at Novus Global. They came in and did a two-day training that blew our minds and really set the framework for conversations that still improve our culture even to this day. Personally, one-on-one coaching with Jason was  a form of introspection that resulted in mind-altering frameworks to deliver beyond whatever I ever thought I was capable of. Jason truly advocated for me the entire way but also balanced it by not taking any of my shit. He cared about me with a depth that brought out the best in me, both personally and professionally. My team noticed the difference in my approach, mindset and results that tied directly back to Jason’s coaching. The investment in Jason and Novus Global were some of the best dollars we have ever spent. He also worked with our VP of customer success helping him to achieve insane goals regarding client churn we never thought possible in the time frame that he and his team executed in. I’d highly recommend Jason to anyone who wishes to excel personally or professionally!”

Co-founder and Co-CEO SiteZeus, Tampa

“In my first year working with Jason, we had our most successful year ever.”


“We’re achieving outcomes I wouldn’t have considered possible in such a short time.”



With a passion for challenging companies and individuals to explore what they’re capable of, Jason has worked with a variety of organizations across the country such as NBC Universal, Chick-Fil-A, Disney Animation Studios, United Way Worldwide, Starbucks, as well as universities and faith-based organizations throughout the United States, Australia, Canada and South Africa. His work has been featured by The Huffington Post, Entertainment Weekly, Perez Hilton and The Wrap.


The single best staff development in the past 9 years. A huge thanks to Jason Jaggard!”


“We invited Jason to speak to our entire university… They loved his inspiring style and challenging message.”



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